RICE WATER BRIGHT VEGAN SERUM - 30ml

The Face Shop's Rice Water Bright Vegan Serum is a lightweight, fast-absorbing brightening serum formulated with 95% naturally derived ingredients. At its core is fermented rice extract, enriched through a 28-day fermentation process using yeast from white hibiscus flowers, which helps visibly brighten and even out skin tone.

Infused with niacinamide and low molecular weight hyaluronic acid, it provides deep hydration while targeting dullness and dark spots. This vegan, dermatologically tested formula is free from parabens, sulfates, mineral oils, synthetic dyes, and animal-derived ingredients—making it gentle yet effective for all skin types.

✔ Cleanse your face thoroughly to remove impurities
✔ Apply toner to prep and balance your skin
✔ Pump a small amount of serum onto your fingertips
✔ Gently spread and pat the serum into your face and neck

✔ Follow with moisturizer to lock in hydration

1. Cleanse and tone your face.
2. Apply a few drops of the serum to your fingertips.
3. Gently massage the serum onto your entire face and neck.
4. Allow the serum to dry completely before applying moisturizer and other skincare products.

Use it twice a day, morning and night.

Key Ingredients:

Rice Ferment Filtrate, Niacinamide, Panthenol, Sodium Hyaluronate, Hibiscus Rosa-Sinensis Flower Extract

Other Ingredients:

Aqua (Water), Glycerin, Propanediol, Butylene Glycol, Beta-Glucan, Polyglyceryl-10 Laurate, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Sodium Citrate, Disodium EDTA, Fragrance (Parfum)

About the Line:

The Face Shop’s Rice Water Bright line is a skincare collection inspired by the nourishing and brightening properties of rice water, a time-honored beauty secret used for centuries to create glowing, radiant skin. Each product in the line is infused with fermented rice extract, which is rich in vitamins and minerals to deeply hydrate, brighten, and improve skin texture.

The collection includes:

Rice Water Bright Foaming Cleanser: A gentle yet effective cleanser that removes impurities and makeup while leaving the skin feeling soft and hydrated.

Rice Water Bright Cleansing Oil : A nourishing oil that dissolves makeup, dirt, and excess sebum without stripping the skin, leaving it feeling refreshed and moisturized.

Rice Water Bright Toner : A hydrating toner that helps balance the skin's pH, refine pores, and prepare the skin for further treatments.

Rice Water Bright Vegan Serum: A lightweight serum that deeply hydrates, brightens, and smooths skin while improving its texture and tone.

: A soothing moisturizer that locks in hydration and maintains the skin’s natural moisture barrier for a soft, supple feel.

Formulated to be gentle yet effective, the Rice Water Bright collection is suitable for all skin types, including sensitive skin, and is designed to restore your skin’s natural radiance and smoothness. Free from harmful additives, including parabens and sulfates, this line provides an eco-friendly, vegan skincare solution.